Practice tests · Chapter 3

Test on Chapter 3.5, Part 1

A 13-question test on chapter 3.5 “Marketing – kein Erfolg ohne Marktorientierung” (pp. 71–74) of the book “Wirtschaft verstehen”, part 1 of 4.

What the test includes
Marketing and market orientation, the concept of marketing (box “Was ist eigentlich Marketing?”), the 4 Ps (Product, Price, Place, Promotion), product and range policy, price and terms policy, distribution and communication policy, coordinating the measures, the sales example for a high-quality bicycle, marketing goals, box “Was ist ein Marketingkonzept?”. Book theory only – no math and no German reading text.

The questions are based on the official book “Wirtschaft verstehen”. The scoring structure is exactly the same as in the exam.

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