Practice tests · Chapter 3

Test on Chapter 3.5, Part 2

A 13-question test on chapter 3.5 “Marketing – kein Erfolg ohne Marktorientierung” (pp. 74–77) of the book “Wirtschaft verstehen”, part 2 of 4.

What the test includes
Market and market indicators, market potential and market volume, saturated market, sales potential and sales volume, absolute and relative market share (Tab. 5), market segmentation and target groups, the three phases of target-group-oriented marketing, positioning and USP, product benefit (basic and additional benefit, Tab. 6), product life cycle. Book theory only – no math and no German reading text.

The questions are based on the official book “Wirtschaft verstehen”. The scoring structure is exactly the same as in the exam.

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