Practice tests · Chapter 3

Test on Chapter 3.5, Part 3

A 10-question test on chapter 3.5 “Marketing – kein Erfolg ohne Marktorientierung” (pp. 78–80) of the book “Wirtschaft verstehen”, part 3 of 4.

What the test includes
The phases of the product life cycle (introduction, growth, maturity, saturation, degeneration), product policy measures (product innovation, product differentiation and diversification, product variation, product elimination), entering the market first or as a follower, price policy (high-price, low-price and discount-price policy), factors in setting the price, the relationship between price and demand. Book theory only – no math and no German reading text.

The questions are based on the official book “Wirtschaft verstehen”. The scoring structure is exactly the same as in the exam.

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