Practice tests · Chapter 3

Test on Chapter 3.5, Part 4

A 9-question test on chapter 3.5 “Marketing – kein Erfolg ohne Marktorientierung” (pp. 80–82) of the book “Wirtschaft verstehen”, part 4 of 4.

What the test includes
Seller’s market and buyer’s market, long-term price development, irrational customer reactions (snob, bandwagon and quality effect), distribution policy (direct and indirect sales, franchising), classic advertising media and advertising carriers (Tab. 7), communication policy, public relations and investor relations, social media marketing, event marketing. Book theory only – no math and no German reading text.

The questions are based on the official book “Wirtschaft verstehen”. The scoring structure is exactly the same as in the exam.

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