Practice tests · Chapter 4

Test on Chapter 4.2

A 17-question test on chapter 4.2 “Neue Produkte, Dienstleistungen und Geschäftsmodelle” (pp. 86–92) of the book “Wirtschaft verstehen”.

What the test includes
Examples of digital offerings (Wiener Linien, grocery delivery), the business model and the link between IT use and value creation (Fig. 29), the change of business models using Apple and Spotify as examples, web shop, online marketplace and social networks, pure play and clicks and mortar, revenue models: advertising model (AdWords, AdSense, Alphabet figures) and subscription model (Netflix, Spotify, Adobe), the conclusion of the chapter. Book theory only – no math and no German reading text.

The questions are based on the official book “Wirtschaft verstehen”. The scoring structure is exactly the same as in the exam.

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